Larger Than Life
While we love when we have time to noodle and play, coming up with effective and efficient solutions in a tight timeline is what we do best. For this fun project for Lady Gaga, production designer Nathan Crowley asked us to collaborate on a variety of props for the launch of the musician’s “Fame” perfume — and in short order.
Crowley was looking to create a truly unique spot, for which he needed a custom crown for Lady Gaga to wear, a bathtub in the shape of her lips and 100 custom lighting fixtures. After we’d signed on for the project, he added one small element — a 60-foot lifelike sculpture of a nude Lady Gaga to be delivered in one week. A totally crazy timeline, but right up our alley. Some studios may have seen this project as a logistical nightmare, but thanks to our well-tested and streamlined project management workflow, we thought it was a dream come true.