Out With the Old
Dated patterns and retro colors remind you of years gone by, and sometimes that’s a good thing — but not when it comes to airplanes. In fact, pretty much no one wants to feel like they’re flying in an old, used airplane. American Airlines knows this all too well, so they wanted to show off their state-of-the-art features in marketing efforts any time they could.
Since they’d just redesigned their first class seats, American was eager to reveal them to the public. They asked us to create high-quality replica seats identical to the originals — with fully functional movements, integrated computers and back seat displays — and they needed them pronto for an upcoming TV commercial shoot. They planned to use these lightweight replicas, which we ultimately designed on a carpeted, demo-ready platform, in a rental fuselage. We were happy to take on the challenge.