This Milkshake Brings 'Em All to the Yard
The Bullseye University for Target event was one of the largest to date for the retailer and was awarded many accolades for the amazing scale of the production and the millions of unique impressions it received. SCPS Unlimited was tasked by the ice cream mogul Ben & Jerry's to make a truly unique one of kind Rube Goldberg machine for the main area of the event.
In case you don’t know, a Rube Goldberg machine is a contraption built of levers, ramps, slots, pulleys, etc., through which a ball travels once it’s triggered. For this ultimate cross-promotion with Target & Ben & Jerry's we collaborated on an online live streaming event that featured an elaborate Rube Goldberg machine with an ice cream twist.