Adidas POD-S3.1 Brand Activation

We helped to create an immersive environment for Adidas’s POD-S3.1 event.

Immersed in Creativity

We cannot convey how awesome it was to be a part of the Adidas POD-S3.1 brand activation event at one of LA’s coolest shoe stores. This marketing masterpiece was the brainchild of the content marketing agency Kamp Grizzly who took us on as a creative partner for the project. During an age of great social media influence, this mega event gathered some of LA’s most renowned artists, sneaker heads, and content creators with far-reaching social media followings, and invited them to a hosted dinner and music event at Nice Kicks to celebrate the Adidas POD.

Image courtesy of Nice Kicks

In true Adidas fashion of “gathering all creators”, a 20-seat table was fashioned for the dinner portion of the evening, and served as a focal point of collaboration as the guests were introduced to Adidas’s latest POD installment.

Image courtesy of Nice Kicks

To further enhance the guests’ experience, we created and projected visual content that brought the table to life with animations and graphics in a sea of color and texture, all inspired by the POD’s three part shoe design.

Image courtesy of Nice Kicks

Beginning with the dimensions of the table and the seating chart for the guests, our creative tech department produced animations that transformed the flat table top into a seemingly 3D spectacle, immersing the guests into a world of dynamic shapes and imagery.

Image courtesy of Nice Kicks

Our installment crew rigged-out the temporary event space through non-evasive means, helping to convert the conventional retail space into an immersive environment.

Image courtesy of Nice Kicks

With the pulse of the entire evening still coursing through their veins, the guests posted and tweeted what they experienced to their followers successfully reaching a massive fan base through social media marketing.