Search
Menu
We helped Pantene look good while they created Festival Hair for their clients at the 2019 Coachella Valley Music and Art Festival.
When it comes to massive, multi-day music events like Coachella, Festival Hair is a pretty big deal. Create some braids, add some color, sprinkle on some glitter, maybe a few ribbons and flowers and you’ve got Festival Hair! It was our pleasure to support Pantene, this year’s official hair care partner of the Coachella Valley Music and Arts and Festival.
Pantene supplied amazing Festival Hair to the masses at this annual California event, offering hair stations where customers could apply glitter and receive hair braiding from the Pantene experts.
For them, we produced the 40’ x 40’ oasis head quarters equipped with an air conditioned lounge area for customers to escape the heat and recharge their phones all while being surrounded by Pantene’s signature gold trimmings and stylish product placement.
The posh environment included custom-built beauty bars, furnishings, décor, tech, lighting and projection mapping over a 3D version of Pantene’s familiar logo. Of course, don’t forget the additional Instagrammable features we created which included a multifaceted wall of gold, and centered in the middle - a nine foot high pouring of gold, frozen, posed, and ready for its beauty shot.
You can see additional footage of these creations on Instagram at #FestivalHair, and #PanteneCoachella. Look for Pantene’s #Festival Hair Experience to pop up at the next big festival. Below are a few clickable posts of the Experience. Be sure to “like” them or leave a comment for their host. Enjoy!
Check out our past Coachella work below.
Coachella Activations
To view case study,
